A sign-up form is a gateway to deepening relationship with potential customers. Over the past few months we have seen that most of the visitors had left midway from the sign-up page as they struggled with our lengthy sign-up form.
That’s why we decided to take an opinion from our prospects. Based on their feedback, we made the following changes in the old form
- Increased the visuals on the page.
- Removed the content from the top of the form.
- Added few satisfied client testimonials to the page.
- Stripped of redundant contents
Our old sign-up form looked like this:
Now, the new form looks like this:
Then we put both the pages on A/B testing and what we noticed that new form has almost doubled our conversion rate compare to older one.
Conclusion:
The tests showed that when we trimmed the number of fields in the sign-up form the conversion rate doubled.
Please share your thought on increasing conversion rate of website.
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