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Why You Need A Product Owner For Agile Projects

Why Product Owner Is Crucial For Agile Projects, Project Management Blog
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A Product Owner is an integral part of a Scrum project or team. He/she is usually a business analyst, IT stakeholder, business stakeholder or a product manager.

The Product Owner (PO) has a strong vision of the entire roadmap and is the voice of the customer. They are committed to achieving the product goal.


So Why do You Need a Product Owner?

A Product Owner can improve your product development and project management process by:

  • facilitating communication between the stakeholders
  • driving product development
  • aligning product roadmap with product goals
  • supporting long and short-term planning
  • Grooming product backlog to increase project efficiency

Product Owner in an Agile Team

Product Owner, Project Management Blog (Source:

Product owner of an agile team owns the product backlog. They prioritize the features in the backlog that the development team has to complete.

He/she is aware of the team velocity. So new requirements are added only when the previous ones are done. A product owner determines the release dates.

Why Product Owner Is Crucial For Agile Projects, Project Management Blog


The Product Owner is the voice of the customer and is responsible for end to end products delivery.

As explained by the Scrum Guide –

“Product owner is a scrum development role for a person who represents the business or user community and is responsible for working with the user group to determine what features will be in the product release.”

The product owner is also responsible for the entire ROI and ensures that the goals are achieved.

A good product owner must

  • Possess excellent communication & influencing skills
  • Translate the product vision effectively
  • Act as a bridge between the business owners and the product team
  • Build the right thing, the right way
  • Ensure product success

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