That’s why we decided to take an opinion from our prospects. Based on their feedback, we made the following changes in the old form
- Increased the visuals on the page.
- Removed the content from the top of the form.
- Added few satisfied client testimonials to the page.
- Stripped of redundant contents
Our old sign-up form looked like this:
Now, the new form looks like this:
Then we put both the pages on A/B testing and what we noticed that new form has almost doubled our conversion rate compare to older one.
The tests showed that when we trimmed the number of fields in the sign-up form the conversion rate doubled.
Please share your thought on increasing conversion rate of website.